Maui Run Center

Maui Run Center


We are Maui’s Only Running Shoe Store-Located at the Rainbow Plaza-South Kihei. It’s new space for us, it’s pretty cool. 

We are fully staffed and OPEN ! 11am-4pm, M-Sa CLOSED SUNDAY

Missed us? text us anyhow:  808.2053013 (send name/shoe size-we’ll help ya asap). Park here at the south side of the Rainbow Mall, or across the way and walk over.  

We carry ONLY Altra Footwear at this time. It’s  the choice of champions AND casual runners/walkers. Trail or Road, we got ya covered. 

We’re also exclusive Goodr dealer for Maui, and a GREAT Selection of CBD products for optimum recovery and performance. 

Expect all things to help you move well, look good, and recover like a pro. 

-Paul Romero (aka Coach P) 


Our Commitment-

We are long time endurance and functional athletes. Expect a very good conversation that will leave you feeling empowered. We are ALL about helping others perform at the ultimate potential.  Derived from years of competition and coaching, we’ll offer comprehensive advice and movement medicine. 

FootShape™ toe box

  • Keeps big toe straight for greater stability and a more powerful toe-off
  • Allows toes to relax and spread out naturally
  • Allows foot to naturally stabilize excess pronation

Zero Drop™

Every Altra running shoe features a fully cushioned Zero Drop™ platform that places the heel and forefoot at the same distance from the ground. This natural balance aligns the feet, back and body posture for less impact. It also strengthens the Achilles and lower-calf muscles that have been weakened over a lifetime of running on elevated heels.

    • Promotes proper form to reduce initial impact by 3–5 times
    • Natural Achilles loading for better propulsion
    • 1-to-1 ratio naturally aligns feet, back and body posture


Women’s feet are anatomically different than men’s feet. Women have a narrower heel and midfoot, higher instep, longer arch and unique metatarsal spacing. While this has always been a fact of life, traditional running shoe companies have opted to make male and female shoe models virtually identical for years.

Female specific design combined with a cushioned Zero Drop™ platform and FootShape™ toe box allows a woman’s foot to remain in a natural, relaxed position throughout her run.

Fully Cushioned

Altra Running is the only running shoe company to provide a complete line of fully cushioned Zero Drop™ running shoes. Lightweight blend of EVA and A-Bound™ cushioning runs evenly from heel to toe and is weight balanced from front to back to encourage proper low-impact running technique.

Maui’s ALTRA Running Center has all your running & strength training performance needs covered with select models.

The Torin 3.5 – the bestselling road shoe!

  • Only 9.1 ounces of pure running bliss
  • Perfect shoe for half & full marathon distances

The Escalante – your island adventure go-to!

  • Maximum breathability & comfort
  • Extremely light, fast & high performing
  • Ideal for 5/10km distances or just cruising at the airport

The NEW HIIT 2.0 – the ultimate footwear for functional fitness

  • A true all-around shoe
  • Clever design caters to indoor strength as much as speed sessions on the track
  • Engineered for strenuous rope climbs on up to powerful barbell work

Maui  Run Center is Maui’s

Exclusive Goodr Sunglasses Retailer

Shades that were designed to look good and stay comfortably on your face whether you’re haulin’ butt down a mountain trail or hitting the city with your friends. Quite simply the best-looking running sunglasses you can buy for less than $40. Drop by and see our huge selection.

Come visit us at

Rainbow mall

Maui’s exclusive ALTRA retailer – for a professional fitting and shoe consultation. See why ALTRA is the only athletic footwear you need. We’ve got all sorts of accessories.

Contact Us

Call or Text for an appointment:



2439 S.Kihei Road Suite 105, Kihei, HI 96753

Call or Text:  



Rainbow Mall 2439 S. Kihei Road Suite 105, Kihei, HI 96753